Alter Bridge Release Lyric Video For ‘My Champion’

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Heroes encourage us to excel – their courage and sacrifice can bring out the best in the world around them. Fittingly, on their fifth full-length album, ‘The Last Hero’, hard rock juggernaut ALTER BRIDGE pursue a level of excellence inspired by timeless heroism. Today heralds the unveiling of brand new song ‘My Champion’ and it’s accompanying video worldwide.

‘My Champion’ climbs from a swell of delay into an impressive guitar lick before frontman Myles Kennedy delivers one of the most spirited choruses of their career to date. “The lyric was actually inspired by thinking back to my situation as a kid,” he remembers. “I was this really small, underdeveloped kid who had to work extremely hard to keep up with all of my peers. It was very frustrating. I would hear a lot of words of encouragement from parents, coaches, or teachers though. A lot of those things were stored away, and they manifested themselves in this song. I’ve been able to apply some of those concepts in my life a thousand times over since then.”

 Watch the exclusive video premiere for ‘My Champion’ at: https://smarturl.it/MyChampion.

 Earlier this year, the band released the album’s debut single ‘Show Me A Leader’, together with an animated political video showing the world in turmoil. Check it out below:

‘The Last Hero’ is scheduled for worldwide release on October 7th by Napalm Records (world excluding USA/Canada) and Caroline Records (in the United States/Canada). The album was produced by longtime friend and collaborator Michael “Elvis” Baskette (Slash, Tremonti, Trivium) and mastered by Grammy award winner Ted Jensen.

PRE-ORDER THE LAST HERO NOW

Physical: http://smarturl.it/TheLastHero_Store
Digital: http://smarturl.it/AB_TheLastHero

Fans who order the digital album will receive an instant grat download of the debut single ‘Show Me A Leader’ as well as the brand new track ‘My Champion’. Browse various fan bundles at www.alterbridge.com/store. ‘My Champion’ is also available on the latest Classic Rock magazine covermount CD.

Alter Bridge’s long-anticipated return to Europe draws closer. Their biggest headline shows yet, the 24-date tour treks 15 countries and kicks off on November 4. Special guests include Danish rockers VOLBEAT, French progressive metallers GOJIRA and up-and-comers LIKE A STORM.

ALTER BRIDGE EUROPEAN TOUR DATES 2016:

With: Like A Storm

04.11.16 ES – BILBAO / Santana 27

05.11.16 ES – BARCELONA / Razzmatazz

08.11.16 FR  – PARIS / Zenith

09.11.16 BE  – BRUSSELS / AB

10.11.16 NL  – AMSTERDAM / HMH

13.11.16 DE  – BERLIN / Columbiahalle

14.11.16 AT – VIENNA / Gasometer

16.11.16 PL  – KATOWICE / Spodek

18.11.16 SE  – STOCKHOLM / Annexet

20.11.16 NO  – OSLO / Sentrum Scene

21.11.16 DK  – COPENHAGEN / Vega Main Hall

With: Volbeat, Gojira, Like A Storm

23.11.16 UK – MANCHESTER / Arena

24.11.16 UK – LONDON / O2 Arena

26.11.16 UK – NOTTINGHAM / Motorpoint Aren

27.11.16 UK – BIRMINGHAM / Genting Arena

28.11.16 UK – CARDIFF / Motorpoint Arena

01.12.16 UK – GLASGOW / Hydro

02.12.16 UK – LEEDS / First Direct Arena

With: Gojira, Like A Storm

04.12.16 DE – FRANKFURT / Jahrhunderthalle

05.12.16 DE – COLOGNE / Palladium

06.12.16 DE – HAMBURG / Mehr! Theater

09.12.16 IT – BOLOGNA / Unipol Arena

10.12.16 DE – MUNICH / Zenith

11.12.16 CH – BASEL / Jakobshalle

More on ALTER BRIDGE:              

ALTER BRIDGE burst onto the music scene in 2004 with the release of their gold-selling debut, One Day Remains. In 2007, the band released Blackbird, the album that elevated the band’s profile worldwide. The epic solo in the title track “Blackbird” was voted “Greatest Guitar Solo Of All Time” by Guitarist Magazine. ABIII was released in 2010 and the single “Isolation” gave the band their first #1 single. In 2013, the band reached an elevated creative and critical plateau with Fortress. It bowed at #12 on the Billboard Top 200, moving over 30,000 copies first-week and earning unanimous tastemaker praise. The record garnered perfect scores from Total Guitar and KERRANG! as well as acclaim from Billboard, The Guardian, Loudwire, Ultimate Guitar, and many more. In between sold out tours in Europe and North America, the guys appeared on VH1 and graced the cover of Classic Rock Magazine who labeled Fortress, “The best thing they’ve ever done,” while Eddie Trunk called it, “A top 10 album of the last 10 years.” Alter Bridge has appeared on The Tonight Show and Jimmy Kimmel Live and their music has been used by the WWE, Major League Baseball and NASCAR to name a few.

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